Strategies for Acquiring B2B Backlinks

Backlinks are essential in the search engine optimization world. They enhance the credibility, organic traffic, and trust of the audience. High-quality backlinks are the foundation of the website’s ranking. As B2B businesses have a limited range of audiences, they require backlinks from high-domain authority websites to get the attention of potential audiences and build trust.

Key Takeaways

• B2B links are crucial for the organic growth and ranking of the website.
• Acquiring B2B links is challenging due to its small population pool and highly educated targeted audience (CEOs, and managers). Industry leaders).
• Guest blogging, social media links, brand mentions, fixing broken links, downloadable and linkable information (research-based), press releases, and enlisting businesses in the local directories are good ways to get backlinks for B2B websites.
• The challenges for B2B links are original and research-based content, targeting the right keywords, and enlisting businesses in credible directories.
• These challenges can be overcome by hiring a professional SEO expert.

How is B2B Link-Building Different from Other Link-Building?

Link building depends upon various factors, such as the audience’s interests and targeted customers. The link-building strategies are different from business to business. If we talk about the B2B business, it has a very short audience.

Additionally, the audience of B2B businesses are leaders, business owners, stakeholders, and managers looking for businesses to trade with. They will look for the famous B2B businesses in their niche. So, establishing connections with the robust partner’s websites in your niche through links gives you more chances to engage potential customers.

B2B backlink strategies need more attention and focus for the following reasons:

Audience And Content

The audience of the B2B content is leaders and CEOs, so the content should be informative, engaging, and persuasive to get noticed.

Longer Sales Cycle

B2B sales cycles are usually long, and the final transactions are made after a long, thought-provoking decision. Building trust is more crucial in B2B. Therefore, getting backlinks from the most reliable and high DA B2B websites is necessary.

Quality Over Quantity

Backlinking for B2B focuses on the quality rather than the quantity. Building trustworthy relationships is challenging, so getting high-quality links from industry-specific websites is preferred.

Fix the Broken Links

Fixing the broken link is also a beneficial tactic that helps to get the maximum clicks from industry leaders and experts. An excellent way to find a broken link is by using tools such as Ahrefs and Semrush to find the links, contact the website owner, tell them they have broken the link, and offer to fill it with an informational and helpful link.

Round Up Articles

Roundup articles are another excellent way to get backlinks. How? Let’s explain. Roundup articles use long tail keywords and questions that increase your chances of appearing in multiple queries. Another factor is that it covers various aspects and links you to many websites.

For example, you can write roundup blogs on “20 best B2B SEO Experts agencies“. When you mention the top 20 experts, they will undoubtedly mention your brand in response, enhancing the traffic on your website.

Press Releases And HARO

Press releases are also a good source from which to get backlinks. However, this is acceptable for a few niches, with some informational press releases for the audience.

You can also use the HARO tool to connect the reporters and provide them with some informational content in your niche, which they can use in their articles and reports by mentioning your name. This will make you an industry expert and bring potential leads from other industry CEOs and leaders.

You can also read more: Is repeat info on a website bad for SEO?

Common Challenges in B2B Backlink Building

Getting backlinks from a relevant niche in B2B marketing is very difficult because people mentioning other brands are considered as promoting the competitors. So, SEO experts find the following challenges while acquiring backlinks for B2B websites:.

Content Creation for Guest Blog Posts

Your content for the guest blog posts should be informative and engaging. Getting backlinks from a competitor within your niche is possible only if you offer them some valuable content. You must add infographics, case studies, and white papers to your content.

You can also add research-based data and survey results that should be interesting and informative for the audience and leaders of businesses in your niche.

Finding Effective Influencers

Influencer partnerships are very effective for B2B marketing. Finding the most reliable influencers who are working in your niche is a difficult task. You can use various platforms, such as Twitter, LinkedIn, and podcast channels, to find the influencers working within your niche. Once you see them, you can collaborate by approaching them through emails, inboxes, or commenting on their posts.

Creating Authentic Email Lists

Contacting the website owners and potential websites for backlinks through email is a good idea, but creating an authentic email outreach list is challenging. You can use various tools, such as Hunter.io or Voila Norbert, to find email addresses for a specific niche. Once you have finalized an email list, the next challenging task is writing a professional email to get a positive response. Hire a professional email specialist content writer for this task.

A few essential tips for writing a professional email are given below:

• Never copy-paste the same format for different websites. Always focus on writing a customized email list.
• After greeting, call the recipient with the name and designation
• Introduce your designation and company in detail
• Mention your purpose of contacting them. There should be no miscommunication
• Try to keep the content short and precise. Do not divert the attention of the recipient with the extended content.

Proper Use of Social Media Platforms

Choosing the right social media platform for your targeted audience is also challenging. For this, you must categorize your target audience demographics and personas and make a content calendar according to the target audience on the specified platform.

For example, you can use LinkedIn to connect with industry leaders, CEOs, managers, and decision-makers and should post engaging informative posts and content that shows your expertise.

Similarly, Twitter is a platform to announce news regarding your progress in the industry and make customer service announcements. At the same time, Facebook and Instagram are used to create brand awareness and visuals of products to engage the targeted customers.

We advise you to appear on all social media platforms to enhance your credibility. Making your official accounts is not enough. You must follow the following tips to improve your online visibility 

• Keep the address and phone number the same across all platforms; it ensures your credibility with the bots
• Post engaging and relevant comments regularly
• Connect with the audience by responding to their queries
• Collaborate with the influencers

Enlisting Businesses in Relevant Directories

Enlisting the business in local and relevant global directories helps you to get the targeted customers and develop strong backlinks. Finding out these directories is a challenge. However, various tools such as Semrush and Ahrefs help find local directories. Once you are done with finding the relevant directory, check the reliability through the following factors, such as:

• Domain authority
• Relevance
• Number of businesses listed

If you find that the directory is worth listing, send a request for listing by filling in all required information, such as address, phone numbers, business information, etc.

Finding Credible Media Outlets for Press Release

Finding the best media outlet relevant to your niche and with a maximum audience is also very difficult. Most press releases are paid, so B2B owners and leaders don’t believe in them.

Therefore, search for media outlets with a good reputation that people trust. The next challenge is to write a good press release. You must hire a professional content writer for the press release. Following are the tips for writing an impressive press release.

• Use simple and easily understandable language.
• Break the text into bullet points, add some stats and realistic data to show the research-based content
• Add some messages or quotes from the CEO.

Role of Content Marketing for Acquiring B2B Backlinks

Content marketing plays a vital role in acquiring backlinks. B2B has a long sales cycle. Wrong information in the content can spoil your leads and conversions. Publishing engaging, research-based, and informative content on your website shows you have enough industry knowledge. Sharing white papers, surveys, and stats develops the trust of competitors in your brand and they feel worthy to link back with you.

Tools That Can Help in Acquiring B2B Backlinks

• Ahrefs
• SEMrush
• Moz Link Explorer
• BuzzStream
• HARO (Help A Reporter Out)
• Pitchbox
• NinjaOutreach
• Majestic
• Hunter.io
• Ubersuggest
• Linkody

Conclusion

Acquiring B2B backlinks is very challenging. As B2B marketing has to target industry leaders, CEOs, and managers, your backlinks should be trustworthy and informative to compel the audience to explore your website.

The best tactics to acquire credible and quality backlinks are writing guest posts on the high domain authority websites, using social media platforms, press releases, and sending emails to the potential website owners who allow guest postings.

These tactics are helpful if you overcome all the challenges, such as creating engaging, informative, and research-based content, using the proper usage of social media platforms, and using various tools to make an authentic mailing list for potential guest post owners’ websites.

Frequently Asked Questions