Role of AI in SEO

How do you perceive the word AI? Does it sound like a complex word with many algorithms and data biases you can never understand? Well, AI is an innovation in the IT industry. It has changed our lives dramatically. Food, health, online shopping, medications, all the fields have been revolutionized with AI.

The situation in the SEO industry is similar. AI algorithms have transformed the search engines of Google. Do you know that in the marketing industry, 30% of companies adopted AI in their strategy, and their ROI increased to 6–10%? So, you can also rank your website and increase your return on investment through AI tools in SEO.

In this blog, we will discuss the role of AI in SEO and how AI tools are helping to improve SEO.

What is the role of AI in SEO?

AI helps in the SEO field by improving keyword research, the creation of quality content, the positive user experience, and link building. Many AI tools provide the keyword’s volume and difficulty.

Moreover, various tools are available to improve the quality of the content. Link building has also become easier with the help of different tools. Let’s discuss the role of AI in SEO and how it is possible to rank by using AI tools.

Quality of Content

AI has become a part of many search engines and content creation algorithms, e.g. NLP (natural language processing), which is part of Google algorithms that identify the quality of content on any website.

During previous days, people focused only on the keywords and put any irrelevant content to rank with the help of the keywords. But now, with the addition of AI tools, e.g., Rankbrain and BERT, Google can understand the quality of the content. Google algorithms can know that the content idea is according to the user’s requirements.

So, the traditional methods are no longer acceptable, and you must write good content for user engagement purposes.

Personalized User Experience

Have you ever experienced this surprising thing that when you have to buy an item and search for it on one online platform, all your social media platforms start showing you the ads relevant to your item of interest?

This is due to AI. Artificial intelligence tools play a vital role in the user experience by analyzing their location, history, interests, clicks, etc.

Keywords Research

Modern AI tools have made keyword searching very easy and authentic. You can search for specific keywords in a specified niche for your targeted area. If you are working on a global niche, you can also check the volume of a keyword for a worldwide audience.

Content Creation

Do you want to concentrate on the quality content that engages your targeted user? AI helps you in this regard. Many AI tools can give you a complete outline of your topic. But, the thing to remember here is never to copy the text from these tools, as the AI of Google crawlers is cleverer than yours.

Here are three tips for content creation for ranking:

• keywords with low keyword difficulty and high volume
• Avoid keyword stuffing and adjust keywords in your content naturally
• Write user-oriented content, keeping in mind the possible answers to user queries

Correction of the Content

Once the content is generated, you can proofread it within minutes. This is also due to the power of AI. Grammarly is the most commonly used tool to give a red alert for a correction.

Moreover, it also offers suggestions for the correction of sentence structure. It also shows the readability of your text, which is helpful to know whether users can easily read your content.

Some other tools for proofreading your content are as follows:

• White Smoke
• Paper rater
• Quillbot
• Hemingway editor
• Atomic reach
• Slick write

Searchable Content Through Voice Search

Voice search is a search engine that has become popular over the years. Following are the insights of voice search over the past few years.

So, optimizing your content only according to the writing searchers is not a good idea to reach the maximum audience. You have to optimize your content according to the voice search engine. Interestingly, most voice searches are in the form of questions.

So, try to answer the questions people want to know. Say thanks to AI tools, e.g., Frase, that generate the most asked questions from your targeted audience about your niche.

The problem here is that voice search is a very competitive market. If a person asks a question on voice note, he has no time to write attentively. It means they want to know the short answers, not the long paragraphs.

AI tools are a relief in handling this scenario. AI proofreading tools also tell you about the tone of your text. Suppose you put an enormous paragraph on these tools and assign them the task of converting it into a conversational tone in a more engaging way. They can do it for you.

Want to know: What is Answer Engine Optimization?

AI and Website Audits

After following all the SEO rules, SEO audits are necessary to determine the indexing of your website. Indexing helps to highlight your mistakes, and you can improve them.

AI tools help us generate website audit reports, which are necessary to analyze any improvement in SEO. Moz, Semrush, DeepCrawl, and Alli AI are the tools that help generate audit reports for your website.

Positive Page Experience

Do you know about positive page experiences? It is the time that any user spends on your website page. Three main points of the positive page experience for the users are:

• To-the-point content
• Page speed
• User-friendly structure of the website

Page experience is very essential for ranking. When users read authentic content on a website, they come back and share it with others. These factors are good signals for your website to rank.

We can achieve a positive page experience by providing relevant answers to users’ queries. Use keywords in your content in a humanized way that does not seem like AI-generated content.

AI tools also help to cross-check your content by mimicking Google crawlers. Market Brew is the most used AI tool that generates results for your content, just like Google bots.

AI and Link Building

Link building is also significant for the ranking of your website. There are 1.11 billion websites on the internet. Do you ever think about how many competitors of your niche are available with an online presence in this website pool? There may be many.

So, it takes a lot of work to reach your potential customers. For this, backlinking is a challenging task. Backlinking is very time-consuming, and human errors are possible. AI tools can reduce this error.

So, how do you deal with backlinking with AI tools? Tools that provide us with the most authentic website data through which we want backlinking.

Many tools are available. A few of them with authentic results are listed below:

• Semrush
• Buzzstream
• Metrics
• Linkody
• Whitespark
• Mailshake
• Check my links
• Link Prospector
• Checkbox

Conclusion

AI has overlapped every field of this earth. We can see that it has made people’s lives very easy. The field of SEO has changed after introducing innovative algorithms, data sets, data analysis, and machine learning.

Google has improved its indexing by adopting new AI algorithms. So, ranking with traditional methods needs to be updated. Experts should learn the role of AI in SEO.

Different AI tools are available for exact keyword searching, content creation, voice search answers, and backlinking. Using AI tools in SEO will be a game changer for your website.

Frequently Asked Questions

How AI tools help to improve SEO?

AI has changed all SEO techniques. Google has changed its search engine algorithms, so the website’s content should follow the new rules. Many tools are available for keyword searching and content creation. Even the AI tools that mimic Google bots are beneficial for checking the accuracy of your content.

How do we increase the user experience on our website page?

The main factors responsible for a good user experience are quality content, the intent of the content according to user experience, website speed, and the friendly layout of the website according to mobile.

To increase the user experience, you should generate the exact content that gives the answers to the reader’s query. Moreover, the speed of the website should be good, and it should be mobile-friendly

Can AI tools replace humans?

AI tools can improve work efficiency but can not replace humans because Google bots can detect the work generated by AI tools. This is not good for your websi