The accounting Giant, outsourced accountants weren’t experiencing a large traffic. Since the previous customers they had gained couldn’t be retained. The problems encountered were a lot. First of all the site design was not up to the mark. It wasn’t engaging and didn’t provide any space for interactive content.
UI/UX design of a website is one of the core parts of engaging interactions with customers. With a high retention rate, you can achieve a significant number of new visitors. This step could also serve as a part of your marketing without additional investments. We took the job and optimized their website for UI/UX. Several interactive elements were added. The new design was engaging and the firm boosted their retention to more than 75%.
The site’s design was outdated and felt static and inflexible. It didn’t provide space to feature interactive content like video or include calls to action to help visitors convert into leads.
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